UK Startup Salary + Equity Benchmarks (2025)
- Salary & equity benchmarks across 400+ roles (pre-seed to Series B+)
- Equity ranges & options basics
- Offer structure tips to close hires faster
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Everything you need to make competitive offers
Stop guessing what to pay. Use real data from 2025 to attract and retain the best startup talent.
Real Salary Data
Benchmarks from ~400 placements across Founder's Associates, Ops, BDRs, and Marketing roles.
Role Breakdowns
Detailed salary distributions, averages, and experience levels for each role type.
Equity Packages
What % equity to offer juniors at Pre-seed vs Series A, with real data points.
Options Explainer
Vesting schedules, cliffs, exercising, and tax implications made simple.
Hiring Tips
4 proven tactics to close great candidates even when you can't match top salaries.
Expert Insights
Curated from Jumpstart's top 1% vetting process and 5,000+ monthly applicants.
A sneak peek at the data
Here’s a glimpse of the 2025 salary benchmarks. Download the full guide for detailed breakdowns and equity insights.
Founder's Associate
Avg. salary
£47,683
Experience: 3-5 years
Placements: 162 in 2025
Operations Associate
Avg. salary
£44,426
Experience: 2-5 years
Placements: 159 in 2025
Sales Development
Avg. salary
£39,240
Experience: 1-4 years
Placements: 119 in 2025
Marketing Associate
Avg. salary
£38,754
Experience: 3 years
Placements: 82 in 2025
What founders say about Jumpstart
We’ve helped hundreds of UK startups hire exceptional talent. Here’s what they have to say.
FAQs
Everything you need to know about the guide.
What data is included in the guide?
The guide includes salary benchmarking data from ~400 hires across Pre-seed to Series A startups in 2025. You’ll find detailed breakdowns for Founder’s Associates, Operations Associates, BDRs/SDRs, Commercial Associates, and Marketing roles. Plus a comprehensive section on equity packages and stock options.
How do you collect this data?
This data comes directly from Jumpstart’s placement records. We work with pre-seed to Series B+ startups and only accept the top 1-2% of the 5,000+ monthly applicants we receive. This gives us unique visibility into competitive market rates.
What's included in the equity section?
The equity section covers: typical option percentages (0.075% – 0.5%), grant values (£2K – £30K), vesting schedules and cliffs, how exercising works, exit scenarios, dilution considerations, and UK tax treatment (EMI schemes).
Who are Jumpstart?
Jumpstart matches top early-career talent with UK startups. We receive 5,000+ applications monthly and put them through a three-step vetting process to find the top 1-2%. We combine candidates and startups on a free-to-use matchmaking platform and only charge if you’re happy with your hire after 90 days.
Ready to make competitive offers?
Download the free Salary Benchmarking & Equity Guide and stop guessing what to pay your next hire.
Looking to hire exceptional talent?