Isobel Hopkins: finding a startup that matches your values

3 Minute Read

Isobel studied History at Durham, doing freelance work on the side, before joining Jumpstart. Her work in particular influenced her interests after graduation.

“Through freelancing, I did a lot of work with startups and knew I wanted to go into a startup culture which offers a tight-knit community, rather than the big corporate one. I think nine times out of ten, startups are more passionate about what they do and what they stand for, and have strong values like sustainability.”

What was it about Jumpstart in particular that stood out to you?

“You connect passionate people with startups around the world. Before, I wouldn’t have had the visibility on startups that Jumpstart provides. It’s really difficult to find companies that you’re confident in, that are ambitious and have a future, as well as a really powerful message that you want to get behind. Jumpstart is really good at raising those companies up, giving you visibility and the first touch-point.

Jumpstart also just made the job process a lot easier and more fun. It felt like a safer environment to get into startups”

After taking part in our July 2021 cohort, Isobel is now working in E-commerce and Digital Content at Lick Home, a community-powered decorating movement.

“I think nine times out of ten, startups are more passionate about what they do and what they stand for, and have strong values like sustainability.”
Isobel Hopkins, Jumpstart Alumni

How would you describe Lick’s mission?

“Our mission at Lick is driven by the core values of sustainability and community. Through work with environmental charities and a focus on our operations, we are trying to clean up and give back to the planet.

Secondly, we want to inspire and support a decorating community, by making decorating as accessible, empowering and fun as possible. We’ve developed an incredible community of Lick decorators who we’re hoping will continue to inspire people across the globe to reinvent their space and bring fun into their homes.“

Isobel with Elle Kinsman (Creator Marketing Lead at Lick, and Jumpstart Alumni)

Reflecting on her time at Lick, Isobel had some thoughts on what makes their culture so great:

“A good company culture focuses on the people, and makes people feel as included and respected as possible. It’s about having really strong team values and building trust.”